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Your 101 guide to email campaigns
However, I have not explained to you why this is achieved.
One of the causes is due to the presence of managers and senior officials in charge of making decisions. For that reason, it is crucial that you develop a plan to get their attention. Achieving this requires prior analysis. It requires knowing your target audience, their needs and your competition perfectly. That is, you must create a digital marketing strategy on LinkedIn adapted to your business . Steps to make a successful LinkedIn marketing strategy After discovering the benefits, now it's time for you to learn how to create a LinkedIn marketing strategy for your company. So, let's see step by step all the phases when creating a strategy . Define your objectives Defining your goals helps you create a LinkedIn strategy tailored to your brand's needs. Hence this is the first step. If you are not sure which ones are yours, here is a list of Iceland Phone Number List the most common ones: Do branding. Create an online community. Direct traffic to your website. Increase interactions. Promote your products or service. LinkedIn Marketing Goals Who is your target audience Another key point is to define your target audience. Investigate and analyze their lifestyle, demographic, geographic data... Collect all this information in your plan so you can continue with the next steps. Stop to identify it, since it is important to create content to awaken their interest, know when they are connected on LinkedIn. Observe your competition What is your competition doing? You know? The best way to know is to look at your LinkedIn marketing strategy. This helps you discover what content is working for you. This way, you can integrate it and improve it. I assure you that you steal some clients. LinkedIn has made it easier to observe your competition thanks to one of its latest features Comparative data with the competition. Content calendar Creating a content calendar is essential in any marketing strategy. In addition, it helps you to be consistent, publish interesting content for your audience and achieve your goals. Make an excel with several columns with the type of publication, the objective of the publication, day of the week, time, copy, hashtags... This way you control all your content in a single file. Create a unique company page You already know who your target audience is, now it's time to take one more step. Open a page for your company. Add all the information that is useful so that users have it at their disposal. That is, put your company logo, the URL of your page, the size of your company, the address. |
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