Facts, figures, conversions

How quickly can you launch Google Shopping? * Merchant Center account moderation takes business days, and trading campaign moderation takes business days. . Why was Google Shopping blocked? * Several non obvious reasons — the advertiser s website or data feeds are unavailable anywhere in the world if a moderator located in Dublin cannot open the website or data feed, he will block advertising ; — images or other elements are blocked from indexing by robots.txt; — prices in product advertisements do not match the prices indicated on the website; advertising of flesh colored products, because Google may mistake them for parts of a naked body; — product is out of stock, pre order only. A BRIEF OVERVIEW OF SMART TOOLS IN Smart tools that we use in our work Smart.

Goals smart goals; Smart List – smart list; Smart photo retouching Google Display Network – a smart campaign in the contextual media network; Smart Shopping is a smart shopping campaign. Smart Goals Smart goals are created at the presentation layer in Google Analytics. Google Analytics official help states Smart Goals use machine learning to process dozens of signals associated with website sessions to determine which ones are most likely to lead to conversions. Signals taken into account include session duration, pages per session, location, device, and browser. Smart goals are created based on the sessions with the highest scores.



To determine the best sessions, Smart Goals sets a threshold by selecting approximately the top % of traffic that comes from Google Ads. The threshold is then applied to all sessions, including those from other sources. Based on this definition of Google Analytics, the question arises is it appropriate to use Smart Goals as conversion when measuring the effectiveness of contextual advertising, and if so, in what cases. Smart goals can be used For projects that have a high cost of goods/services and few conversions. We were setting up smart goals for one of our projects Hard Rock Residences Davos.