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News in retail: see 6 strong trends in 2023
Do you know what are the main retail news and trends that gained strength this year? To stay up to date and keep up with these changes, we have prepared for you a list of topics that deserve to be highlighted. Follow along! News in retail: 6 trends for your commerce in 2023 1. Value sustainability and conscious consumption We know that this is not exactly one of the “new things in retail” for 2023. However, we mentioned sustainability and conscious consumption right here, at the beginning, as a trend for you to apply in your retail because it will continue to be on the rise.
In fact, perhaps higher than in previous years. After all, the number of followers of this more balanced way of life is increasing . Remember that consumption habits have been changing and consumers want to interact with brands that have the same concerns ws data and objectives as them. Therefore, companies that do not have well-defined sustainable policies have lost many customers. But what can you do to show that your retail is positioned in a conscious and sustainable way? Well, there are several actions that can be taken by your business. Some of our suggestions are: Encourage the use of returnable bags Check out the possibility of even creating a line of bags for your supermarket. This way, you will be able to sell them in your retail, increase the average purchase ticket and also offer this added value to your customers. Furthermore, consumers will go around “parading” with your brand’s reusable bag, an excellent free advertisement for your business! Offer collection stations in your store How about offering stations to collect used oil, batteries, medicine packs and electronics in your supermarket? This could be a differentiator for your brand compared to the competition and be one of the determining reasons for the customer to choose to go to your POS . So, if he is in doubt about where to go, he can choose the store where he can dispose of these products correctly. Furthermore, take the opportunity to publicize the collection stations on all your social networks and other communication channels! Raise flags and defend causes related to sustainability What can you do to reduce the impact of your actions on the planet? Think about actions that make sense for your supermarket and that can show that you care about this topic. It is possible to form partnerships with local suppliers, valuing small producers. Also, value brands that make products with recycled packaging and that generate less waste. – To learn more about the subject, check out: Consumers prefer sustainable brands in retail. Adapt yours! 2. Bring your relationship closer and create strategies aimed at elderly consumers Another important news in retail for 2023 is the increasing participation of the senior public in business revenue. Senior consumers have also entered the digital era and are present on the internet. |
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