Mailchimp: Creating a Custom Feed in WordPress for Your RSS-to-Email Campaign

As resources become more limited, it becomes imperative for companies to stop wasting time and fully embrace automation and integrations that can save them hours of effort each week. Companies often have marketing departments that are silenced by their work channels. A great example is a content team producing fantastic content and an email marketing team working on their weekly newsletter.


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If you have a blog, you probably have an RSS feed. And if you have an RSS feed with an email service provider that offers dynamic scripting in an email template, you can usually send your blog posts directly to email. Mailchimp's RSS-to-Email feature does this beautifully…. and even schedule a newsletter for you!


Mailchimp RSS-to-Email
The RSS-to-Email feature is designed to simplify your email marketing efforts. Instead of manually creating email campaigns for each new post, Mailchimp automates the process. This allows you to focus on creating valuable content for your blog while Mailchimp takes care of email distribution.


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Mailchimp's RSS-to-Email feature works through steps that automate the conversion of blog or website content into email newsletters and delivery to subscribers. Here is a detailed explanation of how it works:


Integration Setup: To use the RSS-to-Email feature, integrate your blog or website's RSS feed with Mailchimp. In Mailchimp, you can find the option to set up an RSS campaign.
RSS feed loading: Once you've set up the integration, Mailchimp will periodically check your RSS feed for new updates. The frequency of this check can be adjusted according to your preferences. Whenever a new post or update is detected in your RSS feed, Mailchimp will start creating and sending your email campaign.